Monthly Archives: March 2008

Mattel Pixar Disney Cars: Mini Playset Sale

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Target & TRU both have the MINI ADVENTURES Dragstrip on sale – probably moving a little slowly at $20.00+. Target’s price is better – $15 than TRU’s at $16.99.

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Target also has the MINI’s 2-pack on sale – $4.94? But with so few in stock and nothing new since a month ago, who cafes?

Toys R Us has the better sale on MINI’s 2-packs – Buy 2, Get 1 Free or @3 for $11.98 or about $4 a 2-pack … again, the TRU’s closest to me haven’t gotten any new MINI’s since the first shipment months ago …

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This is a good chance to jump in – the older ones are the only ones listed online.

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Filed under Advertising, Film, Internet, Marketing, Mattel Disney Pixar CARS, Toys

Mattel Pixar Disney Cars Checklist: The Book

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If you love CARS, if wonder if your collection is complete complete and if it’s really been 2-years, how about a book that collects EVERY item released and one long run on sentence about collecting CARS from Day 1?

Well, wonder no more – we have put together the perfect book for you. It’s 100% about CARS. Yep, 100% about the real world of CARS between the April 2006 and December 31, 2007.

This book, “Mattel Pixar CARS: The Diecast Story & Checklist 2006-2007-Volume One” is only about one thing. Over 110 pages, and OVER 250 full-color photographs of EVERY CARS item released by Mattel including every CAR on card, every Movie Moment, every packaging variant, every Movie Double, every box set and many surprises! All photos are high resolution photos.

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It is a “on-demand” published book at Lulu.com so when you order one, they print one up – takes about 5-7 days for you to get one. It’s a large oversized trade paperback – 8.5″ by 11″. You’re also protected with your credit card info as it’s all done through their secure website.

You can check out a preview of the first ten pages also.

It’s $39.99 which reflects a small profit for us but the main cost is it’s 114-pages long – there’s not much to trim to make much of a price difference … so really blame Mattel for releasing at least 250 items! :-) I didn’t actually stop to count but I think there are actually closer to 350 photos since I included cardbacks, variants, Wal*Mart ads, posters, etc … for instance, every card that has NEW is along side it’s “blank” brother. I might have left a few pebbles unturned but it’s pretty complete. As for the text, I think in the preview of the pages you can see it’s real content with my experience and insight into marketing, advertising and retailing.

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Of course, for everyone that contributed, your thanks is on the back page :-)

BTW, it is NOT a price guide – there are some prices listed within the text when discussing the original prices but other than that, it is a recap of CARS from 2006 to 2007 in words and photos.

So, grab a copy and buy a t-shirt, crack open a cold one, and enjoy the nostalgic, thrilling, enthralling, agonizing and teary road trip down the memory lane that is/was CARS.

(The writing was the easy part, the assembling of photos and the process at lulu was frankly a lulu but enjoy … yes, there should be more blank pages to separate sections but hey, every non blank page is a cost savings passed on you!)

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Filed under Advertising, Books, Checklist, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV

Disney Pixar CARS: A Walk Down CARS Advertising Memory Lane

This post has been updated at our new blog TAKEFIVEADAY.com – please visit us there. just click on the logo to be taken to the updated post, thanks!

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Filed under Advertising, Checklist, Design, Film, Financial, Food, Internet, Marketing, Mattel Disney Pixar CARS, Music, Retail, Toys, TV

Mattel Disney Pixar Cars: Cars Mini Adventures Ultimate Visual Checklist (Summer 2008 Update)

SUMMER 2008 UPDATE AT TAKEFIVEADAY.COM – just click the MINI ADVENTURES LOGO TO BE TAKEN DIRECTLY THERE. Thanks!

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Filed under Checklist, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV

Mattel Speed Racer Movie Diecast Checklist 2008: Go, Speed Racer Go! (to the Store to Buy, Buy, Buy)

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Mattel is going to be crazy busy this summer with new movie launches.

But in a way, Batman is easy – people pretty much just want the Batmobile – give it us in every scale and at every price point, we’re in.

But Speed Racer beyond the Mach 5 is going to require a little more work but it’s almost a can’t miss.

You have the Wachowski brothers who brought us the Matrix directing, so you know the Special Effects and CGI won’t be the local weather guy’s green screen … based on a story that’s hard to foul up – a kid who likes to drive fast on a circuit where the rules of gravity don’t seem to apply. Throw in a cute girl named Trixie, a monkey and a fat guy named Pops … who cares what the real plot is?

I’ll be at the theater on May 9, 2008 so I haven’t watched the trailer that closely other than to see things flying through the air … I’m in! :-)

And of course, there are some toys to go with it.

But you really need the proper music to play along with this post … so, click PLAY …

http://www.divshare.com/download/3987944-805

If the WordPress player is just buffering, open this link in a new page and hit play.

There are two 1:18 (ish) scale of the Mach 5 & 6. The detailing looks nice but not metal diecasts. They have a sound feature:

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There are several 1:24 (ish) scale “Speed Racer Deluxe Battle Vehicles” (plastic – not diecast) with cars that open up & a 3″ action figure (Mach 5, Mach 6 & Racer-X version):

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There is a also a “Race & Flip” Series of cars.

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There is another series “Speed Racer Battle Vehicles” which are smaller than the 1:24ish “deluxe” version:

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I think this Race Track Trailer is for this series … otherwise, it’s honky huge if it’s really for the 1:24ish series cars to park inside:

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But, what’s a Mattel Hot Wheels line without 1:64 scale cars?

The first lineup is 12-cars. I suppose with real investigating, we could figure out each name but it might be more fun to wait for the movie :-)

Each car comes with a plastic attachment – as of course, each car has its own unique set of attack and defense weapons … in our world, we have to rely on hand gestures and small arms ;-)

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Here is a close up of the blister …

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And of course, two-packs where you get an “exclusive” car …

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There is also a very nice 1:64 scale transport and launcher …

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And a 4-pack with accessories!

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And some Toy Fair photos:

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Of course, you also need some playets or in this case, tracks …

There are at least three introduced at Toy Fair, a Casa Cristo 5000 Ice Caves set, the Speed Racer Fuji Helexicon set – nice – much like the sets they sell now that you can attach to a door frame …

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But I am saving this best for last – the most kick-*** track Mattel has ever put together … the innocuously named, “Speed Racer Sky Jump Box.”

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Let’s crack that bad-boy open and set ‘er up!

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That’s right, drop cars into the giant funnel and off to the launcher it goes – and around the track … where’s our official Speed Racer bucket to dump the cars in?

The only disappointing thing is that the Speed Racer 1:64 are mostly all plastic but I suppose that’s the keep the weight down for the flying sky jump (and of course, save Mattel some money).

If you don’t mind all-plastic, Target has this exclusive for $7.99:

Most serious diecast collectors are going to want the metal series. Surprisingly Jada is offering a set of 4 (so far?) that are super nice at $2.99 – great detailing, solid – all metal – 1:55 scale:

Jada is also offering a 1:32 version that is a great deal at $4.99:

For collectors, Mattel is offering a 1:64 version that is all metal – it’s more spendy at $4.99 each but it is attached to a display case like the Kyosho cars:

(I have not seen the Mach 5 version yet, not sure if it’s short-packed or not shipped yet).

Mattel has two 1:24 scale metal Mach 5 & Mach 6 at $29.99 – Jada is doing the Mach 5 1:24 for a great price at $14.99.

A few years back, Johnny Lightning did up a great set of Speed Racer diecasts made of solid heavy metal (in other words – real diecasts) and great sculpts (as always) – AllAboardToys still has them in stock.

Some great Toy Fair photos here of other Speed Racer gear.

There are also some great Legos – we’ll cover those in a separate post.

Not exactly up my alley but for once, Ken does not look like a dork or as the clearly-gay beard of Barbie …

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Christine Ricci plays Trixie – not a bad likeness of her.

Most everything should be out for sale by end of March. The movie doesn’t open until May 9, 2008.

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It’s clear that the Mach 5 is like the 1966 Batmobile – cool in any era …

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Though this other car from the movie … DAAAAAMMMMMMNNNNNN ….

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The official website is pretty sparse … though for film buffs, there is an interesting audio podcast of the press conference at the Berlin Film Festival with all the stars and Joel Silver, the producer.

You can listen by opening a new window or browser tab or right click to download it.

Official SPEED RACER movie trailer:

Or if you prefer the HD version to download.

Int’l Trailers …

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The original animated series is available on DVD – All 52 episodes are available split up on 5 discs (Amazon Link) 1, 2, 3, 4 & 5.

And just as the Ford Futurama show car was the basis for the Batmobile, when you see the Ferrari 250TR Testarossa … you can see where the Mach 5 was inspired by … and of course, the Ferrari’s headlights are pointed forward – a little more useful when going 150 MPH than headlights that point to the ground like the Mach 5 … though the saw blades and weaponry are more useful :-) … though I think Trixie would join you if you had either car :-)

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Filed under Advertising, Checklist, comics, Marketing, Mattel, Toys

Mattel Disney Pixar Cars: CARS at Target

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Was at Target. Surprised, they’re actually overstocked with Pit Crew Guido’s … and lots of Wingo’s … here’s a box I predict will not sell very well …

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As we suspected, Chick is all outer shell with not much inside :-)

I did find these for Easter … perfect for one MINI CAR and a couple pieces of candy so no over sugar overload …

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Filed under Advertising, Film, Marketing, Mattel Disney Pixar CARS, Religion, Retail, Toys, TV

Frankford Make Your Own Candy Ice Cream: Perfect For This DIYer Generation

The Frankford ‘Make Your Own Gummy Candy Ice Cream’ kit is clearly the most elaborate and most awesome candy ever – perfect for this generation that wants everything their exact own way and DIYers …

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Sure, there’s plenty of candy choices where you buy it, unwrap it and stick it in your mouth …

Yawn! See it. Eaten It. Been there!

But here, unwrapping the candy is not just half of it but more like only only 8% of the fun!

Pick a mini cone – choose from red, green or white but wait – that’s not not nearly enough, you get YELLOW also? That’s more cone color choices than at Baskin Robbins!

Choose an “ice cream” flavor – chocolate, strawberry or Madasgascar almond pecan (okay just kidding – third choice – vanilla).

But wait, don’t eat it yet!

You need to add the chocolate sauce!

But wait, don’t eat it yet!

You get NOT one choice of sprinkles but TWO, that’s right.

Our long national nightmare is over – we can choose between tiny pellet dots OR good-old fashioned sprinkles!

That’s right, you have TEN different choices to make just to eat some candy!

Or some 44 DIFFERENT combinations!

How much would you expect to pay for this?

$9.99?

Surely you jest!

$7.99?

You’re crazy?!

$4.99

Close but still not good enough!

How about $1.19?!

That’s right, 44 candies in one for the low, low price of $1.19!

Life is grand! We live in wonderous times! It’s better than the Renaissance! (we know to brush our teeth after eating candy unlike then – plus that whole Black Plague thing …)

I found these at Walgreen’s. Frankford Candy has been around for 60-years and they make tons of licensed candies for “Nickelodeon, Disney, Hasbro, Barbie, Harry Potter, Care Bears and many others,” but they have clearly out-done themselves this time!

This is the greatest make-it-yourself-candy bargain since the Peep explosion and subsequent colored marshmellow flood of 1957 when the streets ran with free Peeps.

I love it when technology, artificial flavors and Lactic Acid all combined into fun and DIY goodness!

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Filed under Advertising, Design, Food, Gadgets, Marketing, Retail, Toys