Online Address Lookup Via MelissaDATA

melissa data

If you are like me and are curious about knowing more about where you live, then you should bookmark this site. For example, if you ship a lot of packages or have a lot shipped to you (hello, ebay!), then it pays to know your zip+4 address (here in the U.S. gentle overseas readers).

Additionally, with one free lookup, you can enter your home address and with one click find out:

+ Carrier Route

+ County with links to county demographics and county map

+ Representative, Party & District (for those that still need passport help)

+ Latitude & Longitude (great for google map mashups and gps fun)

+ Census entries

+ Prizm Code (find out which segment marketers think you belong to…interesting stuff) and more.

The Prizm Code where I live was described in 2006 as”Country Squires”. This Prizm Code describes “the wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who’ve fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.”

Well, la-tee-da!

I didn’t know I had it so good. I guess not everyone of our readers pays for their Bentley to be washed and waxed? Sheesh. If only I had it so good. But certainly, many of my nearby neighbors do…hmmm.

UPDATE: The detail on the codes have changed. The printout I saved from 2006 provided much more data for free (such as the Prizm codes). Bummer. I guess they thought they provided too much…

Here is what the Prizm code lists for ‘Country Squires’ in 2007:

“Demographic Description:
Wealthy Middle Age Families
Urbanicity: Homeowners
Predominant Age(s): Age 35-64
Employment: Professional
Education:College Graduate+
Race/Ethnicity: Mostly White
Preferences: Have broadband internet access,
Go skiing, USA Today, The Disney Channel TV, GMC Denali”

Follow the link and see how you are being categorized without you knowing it. For fun, post a comment about where you live!

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