Toy Industry Rebounds a Bit: Toys R Us & FAO

After the sale and retrenching quite a bit, Toys R Us is back on the growth track … mostly by opening a Babies R Us with Toys R Us together and/or converting single stores into both (my closest TRU just re-modeled and added a Babies R Us):

“Toys “R” Us will open 16 of the side-by-side superstores this year, each with combined retail space of 60,000 square feet to 70,000 square feet. The company also will convert “dozens” of existing toy stores into smaller side-by-side locations this year, and within a “few years” will turn the rest of its 585 U.S. outlets into this format or build new superstores.”

Also noted:

“The side-by-side siting strategy addresses a weakness that has handicapped the company in battling discounters. In the past, Toys “R” Us shoppers with children have visited an average of once every nine months, while Wal-Mart and Target have drawn these shoppers weekly with a broader array of goods, says Sean McGowan, an analyst for Needham & Co. in New York.”

That’s interesting, I think most CARS collectors try and visit every other day, right? 🙂

From the WSJ via AZ CENTRAL.

TRU is even doing great in South Korea … and hey, everyone shops at TRU, right?

Yea, any riff-raff can walk in – that’s why I’m waiting for the more exclusive FAO Schwartz inside Macy’s … Guess we can look for the 2009 Motor Speedway With Track Extension Exclusive … 🙂

May the Schwartz be with us.

(I think what Brad is saying above – “Do they EVER re-stock?, Where are the Pitty 3-packs?”)

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1 Comment

Filed under Advertising, Gadgets, Marketing, Media, Retail, Toys, TV

One response to “Toy Industry Rebounds a Bit: Toys R Us & FAO

  1. Steve AKA: Poppa

    It’s not going to make a difference-having Toys R Us and Babies R Us in the same or adjoining brick and mortars. It will be the same inept management team. TRU still has the same policy as years ago. If somebody comes in and wants to buy the entire inventory of a product line, TRU requires the manager to sell it all. Once it is sold the profit has been maximized. Ordinary customers be damned.

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