Category Archives: Film

Mattel Disney Pixar CARS: 2 More Piston Cup Racers Coming!

We are still unpacking for our move to TakeFiveADay.com so not everything is in place yet … we’re still moving things around so it’s all a little rough but if you want an update to the Piston Cup Racers out and coming soon, we have updated the chart & post HERE at TakeFiveADay.

So, check here at 2aDay.Wordpress.com first and if we update any older posts, we’ll let you know here first until we complete our move to Take Five A Day.

The next two Piston Cup racers scheduled after the other announced are coming as Pit Row Race Off (launchers) which have been re-named to something more logical – PIT STOP RACERS.

Here is artwork for McQueen & King – my feeling is the artwork is a combination of both design prototypes you see here. BTW, ‘FPO’ is a graphic design phrase – ‘For Position Only’ meaning something will go there but it’s not close to final yet.

So, if you want to see photos of Tank Coat & Easy Idle as well the revised chart, follow this link.

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Filed under Advertising, Film, Gadgets, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV

San Diego Comic Con: Tickets Avail – Tick…Tick…Tick


Chart Reading 101:

4-Day Ticket SOLD OUT

Saturday Tickets SOLD OUT

If you’re planning on going Friday – you might want to hurry.

Not to get too technical but when the bar goes RED, you are out of luck. 🙂

Eventually, we will get around to doing a post on all the exclusives at the SD show but so far, we also have some mighty nice Mighty Muggs to show you – scroll down to the bottom.

If you live in the San Diego area and are on a tighter budget, you can also consider volunteering three hours of your time and you get in that day for free.

There is only online registration now so plan ahead if you think you might want to go … and now, of course, you have to decide on a specific day of days. Good luck! See ya there!

(Thanks for the heads up “D” on Friday going critical …)

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Pixar CARS 2 Tidbit Update & McQueen in the UK

Of course, we just found out McQueen has a cousin in Japan

Now it turns out McQueen is literally carrying the same DNA as another rabble rouser …

Yep, McQueen is built upon a 1978 Pontiac Trans Am …

As Jerry Reed sang in “Eastbound & Down” …


East bound and down, loaded up and truckin’,
we’re gonna do what they say can’t be done.
We’ve got a long way to go and a short time to get there.
I’m east bound, just watch ol’ “Bandit” run.

Ol’ Smokey’s got them ears on and he’s hot on your trail.
He aint gonna rest ’til you’re in jail.
So you got to dodge ‘im and you got to duck ‘im …

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So, now, you have no reason – should be easy to find a 1978 Pontiac Trans Am …

Then buy the Eddie Paul books (link to older post) and you’re SET!

eddiepaul.jpg

So, if you’re in the UK, check out the London Motor Show where McQueen, Sally & Mater will be dropping by.

AND some CARS 2 movie news via MTV News. John Lassetter says the script & story of CARS 2 is,”… still in early development.”

He says that is he is writing a part for Paul Newman (recent announcement that he has lung cancer).

Presumably the interview took place a few days before the passing of George Carlin.

So, for those who asked what is happening with the characters of Doc & Fillmore, that remains to be seen, generally, they will record the line readings about a year or more before the film is completed – with them going back and adding new lines when the script changes, of course … but with the film still 4 years away, presumably they won’t start recording the lines with actors until 2010?

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Filed under Advertising, CARS, Computing, Disney Pixar, Film, Marketing, Media, Retail, Toys, TV

Tiger Woods Apple Core – $36,000

Apparently the keyword in any auction is ‘APPLE.’

Wow, at this price, the guy could’ve gotten 18 Speedway of the South sets but hey, he’s got an Apple core … see, paying $1,500 for the Speedway set, not so crazy now, huh?

😉

Auction Link (sorry, closed in case you had $40k laying around and wanted an Apple core).

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Goodbye George Carlin – Bye Fillmore

For US fans, HBO is offering the best tribute starting tomorrow …

“HBO will remember George Carlin this week with encore presentations of many of his HBO specials.  The specials span his association with the network, from his first HBO special (“George Carlin at USC”) to his last (“It’s Bad for Ya”).”

HBO2 will present 11 of his specials over two nights.  (all times ET/PT):

Wednesday, June 25

8:00 PM – George Carlin at USC (1977)
9:30 PM – George Carlin Again! (1978 )
11:00 PM – Carlin at Carnegie (1983)
MIDNIGHT – Carlin on Campus (1984)
1:00 AM – Playin’ with Your Head (1986)

Thursday, June 26
8:00 PM – What Am I Doing in New Jersey? (1988 )
9:00 PM – Doin’ It Again (1990)
10:00 PM – Jammin’ in New York (1992)
11:00 PM – Back in Town (1996)
12:05 AM – You Are All Diseased (1999)
1:00 AM – It’s Bad for Ya (2008 )

The entire LIFE IS WORTH LOSING is here at Google Video – check out the 4 1/2 minute intro – amazing if he was 28 but even more amazing at his age then …

(Language NSFW 🙂 )

For those without HBO, Google Video also has his first HBO special in its entirety along with an interview segment …

Of course, “Seven Words.”

“Stuff”

“Baseball & Football”

NY Times Obit

Bye George, Thanks for all the laughs.

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Disney Pixar CARS: Disney Licensing – Busy

Another photo blog post since I’m out and about …

Treasure Hunt Caged Death Match … How do they sell anything like this?

I think you can pretty much live your life 100% CARS …

I guess, next year the armbands will be WORLD OF CARS?

There is practically no aisle of Walgreen’s without something CARS …

Fortunately, there is no McQueen CARS licensing for these next two products but I like to take a look at the $.99 Store to see what new marketing product was a FAIL and had to be quietly sold off at $.99 or 2 for $.99 but I couldn’t resist this photo … I think if you’re paying $.99 for the thing on the left of the shelf, you might as well pay $.99 for the “test” on the right at the same time because you’re gonna need it …

Yes, these were really shelved next to each other and yes, only $.99 – I’m sure your ‘partner’ will appreciate you buying the best … well, the best the $.99 Only store has to offer … Um, Happy Father’s Day?!

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Mattel Disney Pixar CARS: Mac iCar (The Apple Car)

© Disney/Pixar & Mattel Red Line Club

No, it is not scheduled to come out in the next two months.

Beyond that, who really knows?

My opinion is that it will be out at some future time.

The time doesn’t matter because whenever it comes out, Mattel will sell it by the bushels.

(A bushel of course, being 4 pecks … er, okay, how about 48 apples to a bushel as an Apple to apple comparison?  🙂  )

It is literally an ace up the sleeve … anytime they’ll need revenue for the CARS line, they can whip it out … er, roll it out.

There has always been some concerns that Mattel doesn’t have the right to issue the car or now that it’s been released, those theorists have now modified their fears that it was a limited one-shot deal.

First, that makes no sense logically. Unless there’s some huge falling out between Apple & Pixar, that fear makes very little sense. Is Apple very protective of its imagery and logo, of course – so is any corporation these days because dilution of trademark is well, dilution of trademark …

But in this case, Pixar & Apple could not be more closely tied together and in some senses, even more so than 99% of corporations. In fact, in most corporations, you find it easier to deal with an outside 3rd partner than another department because at least with a outside partner, everyone understands their motive is profit and branding while with two internal departments, the fear is you might make the other guy look good and he takes your job someday (or becomes your boss) … in the case of Apple & Pixar, John Lassetter can pick up the phone to Steve Jobs and vice versa to resolve any issues with one phone call – not many companies have two heads who actually work together as well. So, Apple & Steve Jobs knows that John Lassetter & Pixar is not going to place the Apple logo on a garbage barge … of course, Apple will want to review the design but if John Lassetter & Pixar signs off to Mattel, they will accept it as if their brother vouched for it.

Apple certainly isn’t going to need the licensing money from selling a Piston Cup racer but again, because of the close relationship – they trust Pixar much more than any two corporations can.

So, where does this lead us. Now, I have not look at this particular contract so I cannot say 100% anything but generally, when you agree to license your logo for a film property and for ancillary merchandise, you agree to license for a certain amount of time and with certain provisions for approval. In the case where the “film role” is a car, it’s natural that the merchandising include a facsimile diecast car … anything outside of this “role,” will require new approvals – for instance, if they decided they wanted to make an Apple Car playset (which does not appear in the film), they would need additional approval but the car will be included in the general merchandising rights. With that said, there are obvious sign-offs for approval for each appearance. For instance, Apple probably wouldn’t approve a “wrecked” version of the Apple car.

Conversely, Mattel realizes this car is not only wanted by the CARS collector but also by  Mac fans so there’s no real point in selling it as a single carded car when Mattel can make so much more selling it separately … (maybe not $250 as its going for on eBay) but certainly more than $3.59 … bottom line, Mattel could bundle a sealed box of 18 of just Dale Jr.’s & the Apple car and the store shelves would be stripped bare … so my prediction is that we won’t see the Apple CAR in another form until at least 2009 and it’ll be in some special format – why not, it’s clear people will pay anywhere from $40 to $75 for this car without a moment’s hesitation (at $250, the hesitation is a bit longer 🙂  ).

But when will it be out is another question. We still have 4 long years before the next movie comes out – this car is worth its weight in gold to Mattel. They can release on tax day in a recession and make serious money with it. Imagine it bundled with a Pit Crew and a trailer? $99? $149?  AND it will sell out. So, there are hundred of CARS we’re still willing to buy so my prediction is it will be out but not just yet …

(With that said, look for an update to this chart in the next day or so 🙂  ).

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