Tag Archives: Checklist

Mattel Pixar Disney Cars: Mini Playset Sale


Target & TRU both have the MINI ADVENTURES Dragstrip on sale – probably moving a little slowly at $20.00+. Target’s price is better – $15 than TRU’s at $16.99.


Target also has the MINI’s 2-pack on sale – $4.94? But with so few in stock and nothing new since a month ago, who cafes?

Toys R Us has the better sale on MINI’s 2-packs – Buy 2, Get 1 Free or @3 for $11.98 or about $4 a 2-pack … again, the TRU’s closest to me haven’t gotten any new MINI’s since the first shipment months ago …


This is a good chance to jump in – the older ones are the only ones listed online.



Filed under Advertising, Film, Internet, Marketing, Mattel Disney Pixar CARS, Toys

Mattel Pixar Disney Cars Checklist: The Book


If you love CARS, if wonder if your collection is complete complete and if it’s really been 2-years, how about a book that collects EVERY item released and one long run on sentence about collecting CARS from Day 1?

Well, wonder no more – we have put together the perfect book for you. It’s 100% about CARS. Yep, 100% about the real world of CARS between the April 2006 and December 31, 2007.

This book, “Mattel Pixar CARS: The Diecast Story & Checklist 2006-2007-Volume One” is only about one thing. Over 110 pages, and OVER 250 full-color photographs of EVERY CARS item released by Mattel including every CAR on card, every Movie Moment, every packaging variant, every Movie Double, every box set and many surprises! All photos are high resolution photos.


It is a “on-demand” published book at Lulu.com so when you order one, they print one up – takes about 5-7 days for you to get one. It’s a large oversized trade paperback – 8.5″ by 11″. You’re also protected with your credit card info as it’s all done through their secure website.

You can check out a preview of the first ten pages also.

It’s $39.99 which reflects a small profit for us but the main cost is it’s 114-pages long – there’s not much to trim to make much of a price difference … so really blame Mattel for releasing at least 250 items! :-) I didn’t actually stop to count but I think there are actually closer to 350 photos since I included cardbacks, variants, Wal*Mart ads, posters, etc … for instance, every card that has NEW is along side it’s “blank” brother. I might have left a few pebbles unturned but it’s pretty complete. As for the text, I think in the preview of the pages you can see it’s real content with my experience and insight into marketing, advertising and retailing.


Of course, for everyone that contributed, your thanks is on the back page :-)

BTW, it is NOT a price guide – there are some prices listed within the text when discussing the original prices but other than that, it is a recap of CARS from 2006 to 2007 in words and photos.

So, grab a copy and buy a t-shirt, crack open a cold one, and enjoy the nostalgic, thrilling, enthralling, agonizing and teary road trip down the memory lane that is/was CARS.

(The writing was the easy part, the assembling of photos and the process at lulu was frankly a lulu but enjoy … yes, there should be more blank pages to separate sections but hey, every non blank page is a cost savings passed on you!)


Filed under Advertising, Books, Checklist, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV

Disney Pixar CARS: A Walk Down CARS Advertising Memory Lane

This post has been updated at our new blog TAKEFIVEADAY.com – please visit us there. just click on the logo to be taken to the updated post, thanks!


Filed under Advertising, Checklist, Design, Film, Financial, Food, Internet, Marketing, Mattel Disney Pixar CARS, Music, Retail, Toys, TV

Hasbro Mighty Muggs Checklist: Star Wars, Marvel & Indiana Jones!

THIS Post has been updated and moved to our new TakeFiveADay.com – Simply click on the text link or the logo above. Thanks!

The quick snapshot of Mighty Muggs at Comic Con 2008 and our new Mighty Muggs Trading Post.


Filed under Advertising, Checklist, comics, Film, Marketing, Retail, Toys, TV

Mattel Disney Pixar Cars: Online World Coming …


I had this bookmarked, mis-filed it and just found it again – this is the original quote alluded to in the Toy Fair press release:

HIGHLIGHTING in BOLD my additions …

“Disney Eyes More Online Investment

The Walt Disney Co. will invest more in online games and virtual worlds following the success of sites with themes based on Disney Fairies and “Pirates of the Caribbean.”

In 2008, the company will launch an online game site based on the Disney/Pixar film “Cars,” Disney President and CEO Robert Iger said Nov. 29 during the Sanford C. Bernstein & Co. Long View Conference.

In August, Disney acquired Club Penguin, a virtual world site with more than 700,000 paid subscribers.

Disney is going to invest “substantially” in these types of sites over the next few years because of their potential and fitting in with the rise of the home computer as an entertainment medium, Iger said.

The sites are also helpful in growing and maintaining interest in Disney film franchises, Iger said.

For instance in the absence of a sequel for “Cars” or while waiting for a sequel, the new virtual world site based on the film will continue to make the characters and setting relevant and in front of millions of people around the world, Iger said.

“You can live with and act with Lightning McQueen for years to come,” Iger added.

I call Mac iCar!

Who will you be?


From the San Fernanado Business Journal (registration required so I clipped the entire article BTW).


Filed under Advertising, Computing, Film, Financial, Internet, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, video

Mattel Disney Pixar Cars: “More Coming …” Toyfair 2008 Part II


Mattel didn’t spend a great deal of time showing off CARS 1:55 (the Mini Adventures line is another story – our more indepth coverage of the Toy Fair Mini coverage is coming separately).

We still have no word as where the “missing E to J” “new” CARS are … from the display at Toy Fair they are clearly ready to go and not prototypes they are showing off. New CARS shown at Toy Fair are incorporated into the main 2008 SEALED CASES post.

What else can we gleam from the CARS display?


There are actually different types of “Pitty” bodies (including a more correct-sized tire) and Pitty’s to come not announced …


Perhaps there will be more configurations in Gift Packs assortments besides this one … while it’s cool to get Crew Chief Leak Less & Stacy Pitty … not so much on the 19th version of Leak Less.


And the Pit Row Race Off “launchers” get refreshed with some old …


Um, RPM? I think I might have him, let me check …

Will they release every Piston Cup racer as a launcher? So, instead of charging us $29 a box for 6-7, Mattel will just charge us $7.99 times 36? (of course, above & beyond the $199 + tax + shipping + RL membership for the Speedway of the South entire set?)


Trunk Fresh Pit Row Race Off actually was on a card marked NO STALL so presumably, No Stall will be a launcher relatively soon?

So to speculate further, this could be Mattel’s new plan going forward – they could be dividing the line out to:

“Average Collectors”
“Serious Collectors”
“Ultra Completists”

Until December 2007, CARS were really only essentially available in two ways – on blister cards and in box sets. So, of course, whether you only collected the CARS you really liked or were a completist, buying them on blisters cards were your only choice. With the exception of Rollin’ Bowling Mater’s game/BJ Warehouse set and the Dinoco 400, the box sets only appealed to: openers trying to catch up, gift givers or ultra completists. For the average buyer, spending $2.97 to $3.49 a CAR was a great price point. The CARS were interesting looking and a good value as a “casual” reward or gift for their kids, the neighbor kids, the grandkids, etc … the Movie Moments were a little more but as a blister, it still represented a “casual” buy. A box set always appears as a more serious gift even at $9.99 – that set the bar a bit high as it were, box sets usually only sold well during the holiday seasons …

(The ultra completists do NOT count into this as they will buy anything as long as Mattel makes some effort … Ultra completists have the holiday ornament even though they were essentially a car re-released for the 10th time on a flimsy plastic tray along with a cardboard ornament :-) or ;-( ).

Average Collectors
So the singles & Movie Moments will still be geared towards the casual buyers – a quick cheap way to pick up a CAR. This line will mostly comprise of the CARS that hold the most general appeal and eye-catching interest. That’s not to say that Mattel is abandoning “new” CARS inserted into here but rather, only the CARS that will are appealing to everyone whether they are rabid CARS collectors or not. Of course, this includes most of the townies of Radiator Springs who most everyone knows by now but also obvious CARS such as Dale Jr., the Elvis RV, etc … who cross all barriers of interest … and while we fanatics want all the Pit Crews and maybe we’re even willing to buy 5 of each, for the average fan? They would definitely want My Name is Not Chuck but would they want Trunk Fresh Pitty or Mood Spring Pitty? That’s not to say they’re not going to buy any of the other configurations but they will carefully weigh spending anymore than $3.49 on a CAR on a case-by-case basis.

Serious Collectors
Serious collectors are going to buy up everything within reason. They are mostly completists with some exception. They are going to buy any new CAR in the single pack but they’re not complete completists … for instance, they obviously bought Leak Less as a single a while back but might be willing to buy Leak Less again in the Gift Pack since it includes Stacy, Leak Less Pitty & Leak Less Crew Chief … for Mattel, that’s an extra $3.33 in sales since if the other two were available as singles, the serious collector would of course buy them as singles and skip buying Leak Less again … of course, Mattel is going to try to push this as far as they can … witness the Charlie Check CAR with yellow tail-lights bundled in the gift pack with King & Lightning McQueen. Some serious collectors will skip it but for others, Mattel makes three times what they might’ve sold before. This is where the launchers (Pit Row Race Off) CARS are also an opportunity for Mattel to re-sell the same CARS. These collectors MIGHT buy the launchers or not but these collectors are definitely NOT going to buy the singles again of the racers already out … so for Mattel, they’ve doubled the odds on CARS already out in re-selling to serious collectors.


Completists/Ultra Completists
This audience, Mattel knows is pretty 100% on board. They only thing they have to be careful in is in not explicitly driving them away like a box set of 6 Lightning McQueen’s with the #84 Mac iCar for $29.99 …

So, if we don’t get the “missing CARS” as WM exclusives – we might start seeing a revised Gift pack & launcher collection.


And of course, beyond the Mini’s, Mattel is still trying to get us buy another line since the PULLBACK line is dead, how about a larger quasi-pullback with more options and directions?

The Movie Stunts lineup – hard to tell the exact scale but maybe 1:43ish? Or something between 1:43 & 1:55. Looks all plastic – not that interesting to me but there ya go:

Looks like the initial lineup will at least be McQueen, Chick Hicks & Boost.




PART I of the Toyfair post is here.


Filed under Advertising, Checklist, Film, Financial, Marketing, Mattel Disney Pixar CARS, Retail, TV

Mattel Pixar Disney Cars: Where Be the CARS?


There might not be many CARS on the store shelves but there are plenty at SF’s WonderCon comic book/toy show convention/exhibit which runs until tomorrow night. (They also run Comic-Con).


There were at least 4 of these rack-cages … okay, the inside weren’t CARS but there definitely was not a shortage of them at the show. Most older ones were $3-$4. Some of you might lament to know that Dale Jr. could easily be found for $5 … as could Tow, My Name is Not Chuck & Race Official Tom. Dudley Spare was $7 and the real spendy was Dinoco Mia & Tia & Gold Mia/Tia at $15 …

For those who are still missing a few or don’t mind paying a few extra bucks, remember to check out your local comic/toy/diecast car show and when the weather turns nicer – flea markets. You want to make sure it’s one of the larger ones – walk around to look for the best deals and remember, you can always haggle … or for the truely dedicated, show up late on Sunday and really haggle, remind them everything they sell is money in their pocket and they don’t have to carry their inventory home :-)

Of course, at your local toy/comic show, you can also pick up one of these bad boys …



Filed under Advertising, Checklist, comics, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys