Tag Archives: Exclusive

Mattel Disney Pixar CARS: Motor Speedway of the South – Back of the Box Photos


Detailed look at the back of the box – no real surprises except it is SPARE MINT and not Spare-O-Mint or Spare Tire Mint …

Other than that … now we wait …

Thanks again “Steve.”


Filed under Advertising, collecting, Film, Marketing, Mattel Disney Pixar CARS, Media, Retail, Toys, TV

Mattel Disney Pixar CARS: Lightning Storm McQueen Exclusive at San Diego Comic Con

PLEASE NOTE – This post & this website has moved to TakeFiveADay.com – to read the latest Lightning Storm SD CC News, please click on the link above or click on the logo. Thanks!

Mattel displayed a Lightning Storm McQueen at the recent NY Comic Con – as the big exclusive CAR available at the SD Comic Con in July, 2008.

(more photos at Figures.com).

ToyNewsInternational has a great closeup/PR Photo that solves some of the mystery of what may be exclusive about it.

At larger Comic Cons (aka: Convention), toy companies will often offer an exclusive to draw interest in the line and of course, their booth.

There are four aspects that can make a figure/car/item special at these shows.

Number Distributed/Sold


Accessory (Special/Variant)

Item itself as “variant” version.
What does this mean for CARS & Lightning Storm McQueen?

Number Distributed or Sold Options:

Not Very Limiting – Available Outside Show
Somewhat Limited
Extremely LImited

The first option of exclusivity is simply the number produced or available at the show. It might be something that is not very limiting – you’re allowed to buy 1 per day (they stamp your hand) but you can buy one everyday of the show or perhaps, Mattel has teamed up with an online company so during those 4-5 days of the show, you can buy from them also (or even from the Red Line Club). Based on previous examples & likely Mattel history, this is unlikely, you will most likely be only able to buy only one at the show and at best, perhaps 1 a day which leads to the most likely scenario, that it’s somewhat limited. What that number is hard to guess but it’s a number where Mattel doesn’t have to take any back (home) so most likely, a few thousand. Now, it could extremely limited such as 100 given to vendors and a few raffled off but my guess is since Mattel announced at NY Comic Con it would be at SD, most likely, you have a reasonable chance of buying one. (What’s reasonable?, be my guest to guess πŸ˜‰ )


Sticker on Card
Unique Card

Packaging pretty much goes hand in hand with the exclusivity. It’s pretty rare for an item at a show not to get some indication its unique – otherwise, of course, it’d be easy to forge when the “regular” one comes out later. The laziest is some sort of sticker on the regular store/retail card saying “SD COMIC CON EXCLUSIVE!” But most companies go to some effort to make it much more enticing – another cheaper way to go is simply to create a unique paper card and staple it to a plastic baggie – while not exactly the best way to go design & esthetic-wise, it is different and to collectors, that’s acceptable though virtually everyone hates the plastic baggie method. The last two are most desireable and of course, immediately add value and make it a collectible and that is some unique packaging – in the case of CARS, a unique SD Comic Con blister card and or in a special box

Accessory (Special/Variant)


So, when the “common” Lightning Storm McQueen is released, ) … will there be a clear plastic stand, the same missiles? – part of the variant possibilities are the accessories? They look pretty detailed and finely painted – will the store bought ones be as nice and as detailed? (It may just be a hand painted prototype anyway).

Item itself


And finally, in addition to “special” packaging & accessories and “limited” in numbers, the CAR itself might be a variant version available only at S.D. Just got the word – NOT LIMITED in availability!

From the Toy News International PR Close up photo, we can see it’s chrome.

Versus plain ‘ole Dinoco McQueen …

So, will there be a chrome Dinoco Blue SD Comic Con Lightning Storm McQueen with variant rockets on an exclusive plastic stand in an exclusive blister card in limited quantities? The mind boggles.

FULL UPDATE HERE. Briefly, it’s a Blue Rangburg chrome with a plastic stand AND the black base. As for packaging, we will have to see though the good news, not limited in quantity.


Filed under Checklist, collecting, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV

Mattel Disney Pixar Cars: How Much is Cardboard Worth To You?


Until the last hundred years or so, paper was expensive and not something you would just randomly throw away … it’s only in the last few decades where paper is not worth the paper it’s printed on … sure, some things on paper are not cheap. If you have around $30 million, you can buy the Magna Carta coming up for auction … or for around $135,000, you can buy one share of Berkshire Hathaway (aka: one stock certificate) … so paying $246 for a cardboard photo of the Blu Ray McQueen CAR might be considered a bargain.

eBay auction.

You do also have to pay for shipping but you do get a $3.50 CAR as part of the deal.


It is nice looking but $250 nice? Well, I’ll let you be the judge. Though with three days to go, what’s it going to top out at? $500?

Clearly, Mattel should start selling an $11.99 make-your-own-blister-pack kit so people can find a cheaper solution than spending $300 to house their Blu Ray Car.

If you haven’t gotten one, they are still taking orders andshipping the Blu Ray CAR.

NOTE – I have NOTHING to do with this eBay auction πŸ™‚ If I had the time and design skills, I would charge you no more than $99 to house your Blu Ray CAR πŸ™‚ and I would throw in shipping for FREE! πŸ™‚ , I swear!


Filed under Film, Mattel Disney Pixar CARS, Retail, Toys, TV

Happy Holidays One & All!

Thanks for a great year – glad to share in our obsession together!

Now that the glad tidings & holiday spirit are over, I’ll be the guy wedging my way into the back room and yelling, “I know you have the launchers and 3-packs hidden back here?! Where they be?! I’ve got cash … well, okay, this credit from returning the 40 Crusin’ McQueen’s … so where be the new CARS – Me wantee! Gimme! Gimme! Gimme! … Are these 50% off? Because I put a sticker on it that says 50% off so I should get it?!”

Can’t wait for Wednesday! πŸ™‚

But for the next two days, I promise to be polite, offer good cheer and goodwill towards all … but on Wednesday morning, I’ll be full of er, holiday ham and rum cookies … so you better watch out, you better not cry …


When McQueen is blue, the town tries to cheer him up with a display stand and lights.

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Filed under Advertising, Film, Marketing, Toys

Mattel Pixar Cars Checklist: It’s What to Collect-Part II – 217 CARS?


There is a new Disney Blu-Ray trailer for CARS.

In one section of the trailer, they discuss a Blu-Ray only feature, click on a CAR during the movie and it jumps to a name and guide of the car … noting that there are 217 cars in CARS … and by slowing down and looking at the trailer, we can see names for characters we were just guessing at …

The Governernator? Really SVEN:


Or the Dinoco Helicopter which Mattel calls Dinoco Helicopter? He has a name … Rotor Turbosky:


Or RPM #64? RPM is just his sponsor – he is really Winford Bradford Rutherford … no, really …


The guy on the freeway with the mattress poorly tied to the top? Leroy Traffik …


Or the BIGGEST surprise of all? Apple car #84 is named … wait for it … Matthew Overtaker …


(He’s in the bottom row, cut off in the quick DVD preview edits).

And some of the pit crews … ‘Petrol’ Pulaski & Not Chuck …

petrol-pulaski.jpg not-chuck.jpg

Other Racers … Darren Leadfoot (#52), and a couple incomplete names: Ralph Carl …(#117), Sage Vander … (#30 or #80) (?), and Barney Stormin looks and sounds like a tuner race car – is that a spoiler we’re seeing? (UPDATE – turns out he’s the barnstormin’ biplane which makes sense AND he’s actually coming out as a diecast “car,” there was a placard showing he’s coming-soon at Comic Con – I forgot all about it.)

darren-leadfoot.jpg barney-stormin.jpg

ralph-carl.jpg sage-vander.jpg

Lots of old timers get names placed with CARS … I’m going to presume the ones that are not puns of auto-related words are named after Pixar people? Derek ‘Decals’ Dobbs, Edwin Kranks, Milton Calypeer & Timothy ‘Timezone’ Truecoat.

derek-decals-dobbs.jpg edwin-kranks.jpg

milton-calypeer.jpg timothy-timezone-truecoat.jpg

And a couple trucks: Dustin Mellows & Miles ‘Meattruck’ Malone

dustin-mellows.jpg miles-meattruck-malone.jpg

Newer CARS include … a pair of Maseratis(?) – Antonio Veloce Eccellente & Costanzo Dell (incomplete last name) … and Dan Sclarkenberg & another of the RV named Syd Vanderkamper.

antonio-veloce-eccellente.jpg costanzo-dell.jpg dan-sclarkenberg.jpg

skip-ricter.jpg syd-vanderkamper.jpg

I think she was identified on screen in the movie as Chuki but it might’ve been in Japanese …


And yes, the blimp & the jet also have a box so presumably they have a name also … both were only partially visible on the DVD video preview edits so we’ll have to wait until November …


So, now, go and find their appearance in the movie – some are easy like SVEN & CHUKI but others, not so much … and Barney Stormin … let me know when you find him based on the meager clue.

Here is the link to one section of the trailer:

This is what the pages look like from the DVD:



Here’s what a typical page looks like – seems very cool … though oddly, some of the names have changed like the Apple car is not Matthew Overtaker anymore but his name seems to be Mac iCar


And of course, don’t forget to buy the Blu Ray DVD to get the “free” limited CAR (details below)

FULL SIZED versions of the screenshot can be viewed here at FLICKR.



If you want a recap of the Mattel Pixar CARS line from the beginning.

Mattel Pixar Cars Checklist: It’s What to Collect

Unlike other toys/hot items that stay hot for a few weeks or months – this Mattel Pixar CARS diecast line has pretty been SIZZLING for 16 months – not just rare but almost un-heard of.

Of course, we would love to tell you that if you show up here at 7:00 AM, you are assured of seeing it on the shelve un-touched … or course, that is not really possible with this line due to real demand and eBay “re-distribution” demand but we have tried to sum up why it’s seems impossible and some buying tips that while not foolproof, might make things slightly easier …

Mattel Pixar Cars: I Want to Buy But Where?


First, one way to skip the driving around is to buy sealed cases, here is a brief rundown on what that is AND what are the CARS coming this holiday season (the last two months of 2007):

Mattel Pixar Cars Checklist: New Sealed Boxes

And what’s coming in 2008:

Mattel Pixar Cars Checklist: New Sealed Boxes Holiday 2007 & 2008

Or what the latest on the shelf cards & CARS look like?

Mattel Pixar: What’s in Stores Now


For those on the intermediate & advanced stages of this obsession (yes, I has the fever! I has the fever πŸ™‚ ) … you’ll want a “field guide” to spotting what’s what:

A Basic Checklist (in spreadsheet form)

The checklist offers a few versions on how you like your poison πŸ˜‰

Then of course, a more indepth guideline on how to collect them – just one of each? one of each available on a different card?

Mattel Pixar Cars Checklist: How to Collect

As you progress further, you might need or want a guide to understanding what do the three different designs on the front indicate and how complete of a collector you want to be:

Mattel Pixar Cars Checklist: Card Backs

Info on the Blu-Ray Dinoco “Blu” CAR

The LIMITED & EXCLUSIVE Disney Blu-Ray “Blu” Dinoco McQueen


Of course, by now, you’ll want to know everything and plan your budget carefully … Mattel will definitely release 35/36 of the Piston Cup Racers in one massive collector’s set but will they release them in smaller sets? Our speculation on why rioting is probably not necessary:

Mattel Pixar Cars: All the Piston Cup CARS-Speedway of the South Box Set

Did you know the Blu-Ray DVD (for HDTV’s) will include a “name-spotter” feature that will let you see the names of 217 CARS within the movie?

Mattel Pixar Cars Checklist: It’s What to Collect-Part II – 217 CARS?

And while we’re at it – pure speculation on our part as to what might be coming next?

Mattel Pixar Cars: What’s Coming in 2008 or 2009

Mattel Pixar Cars: What’s Coming in 2008 or 2009? Part II

Mattel Pixar Cars: Mia & Tia – All the Possible Variants


Details on the Mattel sponsorship & CARS charity auction for CAAF (Children Affected by AIDS Foundation):

Mattel Pixar Cars & Children Affected by AIDS Charity Auction

While Frank the Combine on eBay seems enticing, you might want to know that he’s very small and all plastic but there are some other options …

Mattel Pixar CARS Movie: Frank the Combine – eBay Warning

Too much money in your bank account – starting collecting the other CARS line …

NEW Mini Adventures CARS & Playsets

The Sarge Recall:

Mattel Recalls Pixar CARS Sarge Diecast Metal Car

Nothing very insightful about what’s coming but still good to know that CARS is bringing in money and everything is looking smooth.

Mattel Pixar Cars: 3rd Quarter 2007 Earnings-Financial Numbers


Yes, more speculation & answers on our part but the stars and other things seem to be syncing up for a 2011 sequel:

Pixar CARS 2 Sequel: Rumors, Rumors, Rumors


Filed under Apple, Film, Gadgets, Marketing, Retail, Toys, TV