Tag Archives: MacBook Air

MacBook Air: Not For You So Don’t Panic

Quick, name the perfect product for everyone?

Air, the other one? The thing we breathe? Yea, how is that air in Houston in August or in Beijing?

Um, not so perfect.

Water? Who here only drinks tap? Don’t we like it flavored, carbonated, with taurine, mint or almost anyone other than tap?

So, not water … but apparently if it’s announced from Apple, it must be 100% perfect for everyone at all times.

Yea, not too high of a benchmark so that anything that falls slightly short of that is a “failure” or “disaster.”

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The MacBook Air is what it is. It’s a lightweight fairly speedy laptop with emphasis on lightweight.

Is it for everyone? No.

It’s for road warriors and those who are tired of carrying a heavy laptop around. For those that have NEVER traveled for an extended period with a laptop – you just don’t know. Holding it in a store for a minute is NOT the same thing. At the store holding it for a minute, you can’t justify spending a few hundred dollars extra but try running down a mile-long airport terminal or carrying a bag full of printed collateral and then ask yourself if 2 lbs, 4 lbs, etc. extra is worth the difference? Until you’re at that point you simply don’t know or don’t need an Air or any other ultraportable.

All you see is what’s “missing” but when you’re schelping a 5 lb or 7 lb laptop from room to room and then around a giant Pentagon like building – that’s when you wonder – how much weight are those extra CAMERA memory slots or how many peripherals do I need to plug into this thing at once? This is NOT a desktop machine for everyone. Is Apple not manufacturing any of their other lines or computers? No. You want full power and have the room? Buy the desktop Mac Pro. You want an all-in-one? Buy an iMac. You want portability on a budget and are willing to trade a little speed and screen size? Buy a MacBook. Need the most features, speed and screen size? Buy a MacBook Pro. You choose what you want – everything in this world including Macs are a compromise in some way because there’s no perfect for everyone 100% of the time but for those who want thin, light, good enough speed, a nice screen, OSX, and a full keyboard?

The MacBook Air has a lot of nice touches …

The Apple Air has built in WiFi and the new Remote which lets you mount a CD or DVD on a nearby machine – what more do you need?

Want security or recovery utilities – a 16 GB USB stick weighs a few ounces or would you rather carry around a bulky optical drive internally or externally?

Still without WiFi at home or at the office? How about a $8 connector from Ethernet to USB that weighs a few ounces.

Can’t live without extra USB ports? Unpowered or Powered.

At home, you can add the Apple Time Capsule so you can print, share a hard drive and of course access the internet via WiFi:

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As for the “non-removable” battery, AppleInsider points out it’s a three minute job but more importantly, in a few weeks, I’m sure there will be a USB long life external battery which is even BETTER that it’s external. First, you’re going to have to carry a spare battery anyway whether it’s internal or external, they both weigh about the same – and with an external battery, you can charge it without having to insert it into your larop OR carry around its own charger AND even better, when your internal battery goes low, you can simply plug in the external battery (presumably through the USB) and best of all, without having to shut down and remove the other battery.

So for those worried to no end about a battery that is not removeable is simply over worrying the solution. Of course, the perfect solution would be a battery that would run for 19 hours but until we get to that point, saving a few lbs is much more important than whether the additional 1 lb battery I have to carry anyway is external or internal.

The MacBook Air is clearly NOT for everyone but finally a full sized laptop in screen, speed & keyboard but one that weighs much like a sub notebook. The thin-ness is an extra bonus. Just ask the ‘road warriors’ what’s at the top of their wish list? The MacBook Air delivers 98% of what’s most important – bulk, screen size, processor speed, battery life and keyboard size.

Along with the built-in WiFi and a USB stick, the remaining 2% is easily manageable.

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Hello From MacWorld 2008

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Not actually blogging from here since we’re only #72,000 on Technorati 🙂 … there are only about 15 seats … maybe next year.

Other than the keynote, there’s not much to see that’s new – I don’t think Adobe is even here. The nicest booth by far is Belkin’s

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If this were in Venice, it’d be about $900,000.

The coolest booth is Crumpler (they make messenger and brief bags). It’s a castle made up of interlocking cardboard or some sort of polymer board.

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Only thing I bought From XtremeMac:

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I took a photo of the MacBook Air but not only were there way too many people crowded around it, there is no way a photo can do it justice in how thin it is. If you have a pad of yellow legal pads … yea, that’s your MacBook Air. It’s pretty amaazing and of course, me wantee. Apple website. Ad for Air. Guided Tour – multiple resolutions + downloads.

The updated AppleTV looks very nice – also with a Guided Tour. In case you missed it, the big news is Movie Rentals from all the movie studios and even in HD!

And linked with Leopard’s “Time Machine” backup feature, Time Capsule with allows you to back up wirelessly.

So, nothing as startling as last year’s iPhone but honestly, how many iPhone-like cottage industries can you pull out year afer year 🙂

Not sure why some people were so sure about a 3G iPhone … the 3G iPhone is ready to go when AT&T is ready and when Apple needs the sales boost.

The Tablet Mac? Pleezeee … Outside of 5,000 people and apparently 900 squeaky-wheel bloggers and analysts, hardly anyone cares or actually wants one – how are those WIN tablet sales? EGGXACTLY!

Everything released was nice, interesting and useful – it’s nothing revolutionary but that’s fine. Not every keynote can be revolutionary. Making food into pellets is revolutionary but sometimes you just want a juicy burger, eh?

Speaking of food, of course, just one block away – a dozen Beard Papa’s fresh giant cream puffs …

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The best food surrounding a convention center in America … unless of course, you enjoy $8 pizza made in 2005 and reheated … oh, and it’s sunny and 65 degrees here in SF so come on by!

(PS – Of course for those that keep track of such things – Best Booth Babes – Skull Candy and best DJ!)

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